about

Designer by training. Developer by necessity.

I'm Daniel Ortega, a brand designer from Bogotá. I studied industrial design, which taught me to think in systems before I think in pixels. I spent four years at Skandia moving a financial brand from Old Mutual to its new name, then four more as Head of Design & Development at Effiqs, leading a small team through dozens of B2B and SaaS brands for clients in the US and Europe. Somewhere along the way I got tired of watching good identities get diluted in the handoff to development, so I learned to build the sites myself. Today I do both at Conquer, and I take a few sprints on the side. I work in English, Spanish and German.

What I do

  • Brand strategy
  • Logo design
  • Visual identity
  • Brand guidelines
  • Web design
  • Webflow development
  • Custom code
  • Landing pages
  • Campaign design
  • Sales collateral
  • Product UI

Tools

  • Figma
  • Webflow
  • WordPress
  • Photoshop
  • Illustrator
  • Midjourney
  • Claude
  • ChatGPT
  • Google Gemini
  • GitHub
  • Vercel
  • Cloudflare

Experience

  1. 2026 – Present

    Brand & Web Design Lead

    Brand architecture for four business lines and three new initiatives, plus the website and the student LMS, designed and built.

  2. 2022 – 2026

    Head of Design & Development

    Led a team of four delivering brand, web and Webflow builds for dozens of B2B tech clients, and rebranded Effiqs itself.

  3. 2018 – 2022

    Brand Design Specialist

    Led the design side of the Old Mutual to Skandia transition in Colombia and built the internal brand kit.

  4. 2013 – 2018

    El Bosque University

    BA, Industrial Design

    Where I learned that form follows a brief, not a mood.

Languages

Teams I've shipped work with

contact

Got something that needs a brand or a site?

Write me. I read every email and answer within two working days.