Daniel Ortega

Daniel Ortega

Webflow developer

I design brands and build their websites.

I'm Daniel, a brand designer who also writes the code. The identity I draw is the same one that ships, because nobody has to translate it for a developer.

See the workorAbout me

selected-work

Brands I designed, then shipped.

2024B2B Growth Consultancy · Tech

Effiqs — A rebrand that finally looked as sharp as the work behind it

2026EdTech · Online Education

Conquer — One brand architecture for four schools and everything that comes next

2024HR Tech · B2B SaaS

Adepti — A skills platform that finally looks like it knows where talent is

2019Asset Management · Financial Services

Skandia — Moving a financial brand to a new name without losing its clients' trust

2024Leadership Consulting · Regenerative Culture

Zeian Group — From a sword to a leading light

2025Industrial services · Holding company

NBS Group — One brand architecture for a holding company and the crews it backs

2024Logistics · B2B SaaS

Shipday — A website that explains delivery software as fast as it dispatches

2025Retail ecommerce · AI SaaS

CommerceIQ — One visual language, twelve months of campaigns

2024Industrial automation · Manufacturing

Stäubli North America — Making a strict enterprise brand convert

built-in-webflow

Built in Webflow

Live sites I designed and developed in Webflow.

about

Designer by training. Developer by necessity.

I'm Daniel Ortega, a brand designer from Bogotá. I studied industrial design, which taught me to think in systems before I think in pixels. I got tired of watching good identities get diluted in the handoff to development, so I learned to build the sites myself.

Brand strategyVisual identityWeb designWeb development

Conquer
Brand & Web Design Lead
2026 – Present
Brand architecture for four business lines, plus the website and the student LMS.
Effiqs
Head of Design & Development
2022 – 2026
Led a team of four through dozens of B2B tech brands and Webflow builds.
Skandia
Brand Design Specialist
2018 – 2022
Design lead on the Old Mutual to Skandia transition in Colombia.
8+years
Dozensof brands
Team of 4led

Teams I've shipped work with